In 1972, the Marathon 2550 dump truck appeared on the market, the result of collaboration between a university and a company. Fourteen years later, the virtually unchanged product was still selling. This success was largely due to the project beginning with thorough market research and a sound PDS.
Competition is getting tougher for companies all the time. To survive, they have to adopt a rigorous approach to design, whether their products are technically innovative or more traditional, like the dump truck.
Guide